ASSISTANT MARKETING MANAGER

Posted 6 months ago

JOB OBJECTIVE

Responsible for supporting the Marketing department in its primary and administrative duties. Will also assist in organizing campaigns and developing marketing strategies.

KEY PERFORMANCE INDICATORS

  • Sales revenue, measuring promotions against reality turnover
  • Developing websites and apps, measuring website and app traffic
  • Developing kids campaigns
  • Development of social media activities
  • Developing new above the line and below the line activities, min 3 per quarter.
  • Cost savings on old suppliers against new
  • Budget savings, reality cost against savings on expenditure
  • Average sale per customer x Average number of times a customer buys per year x Average retention time in months or years for a typical customer

 

 

KEY DUTIES AND RESPONSIBILITIES

  • Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
  • Assisting the marketing manager and supporting the marketing team with marketing activities and organizing various projects.
  • Organizing and managing promotional traditional or digital marketing events/ activities/ exhibitions, booking venues and attending them to facilitate their required success.
  • Collation, coordinating, ordering marketing materials and the production and delivery of a wide range of marketing materials, information and communications to all the        complexes in time.
  • Scheduling/planning, composing and sending promotional messages to customer database on time.
  • Conduct market research, analyse and monitor competitor activities, consumer rating reports/ questionnaires.
  • Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
  • Write marketing literature (brochures, press releases etc.) to augment the company’s presence in the market
  • Manage process of sending pertinent information and correct marketing materials to appropriate outlets on request and on time.
  • Manage and communicate with various suppliers to encourage trusting relationships and pertinent deliveries are done on time.
  • Update all the marketing materials, information on time
  • Routine outlet visits to ensure that all the marketing materials, displays are updated and correct.
  • Conduct below the line training when needed.

QUALIFICATIONS

  • Experience in managing marketing campaigns, activations, brands
  • Degree in marketing or the equivalent
  • Member of professional marketing body
  • Professional certificate in marketing

 

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